My 3 Word Mantra for 2013 (and Beyond)

  • SumoMe

2012 was fun. I met a lot of new people. I started a lot of projects. I dreamed big. That all sounds fine and good. But, unfortunately, it’s not quite as romantic as it sounds. In 2013, something needs to change. You see, I spent a lot of time in 2012 starting things. So, going into 2013, I had a lot of unfinished business. I opened, but neglected to close. I started, but neglected to finish. 2013 will be different. 2013 will be the year of finishing.

Several years ago, before I even entered the blogosphere, Internet icon (and all-around awesome guy) Chris Brogan started a meme that many have embraced. Since 2006, he has each and every year chosen three words on which to focus for that year. In 2006, it was “ask,” “do,” and “share.” For 2013, it was “Walt,” “Ender,” and “Monchu.” Chris’s idea has spread across the web and many have begun participating in this trend.

It’s My Turn

This will be my first year playing the “3 Words” game. I know that the rules are choosing three words that function as independent concepts rather than choosing a sentence composed of three words. But, as mentioned in my opening paragraph, there is one thing that I need to focus on more than anything in 2013. I started a lot of stuff in 2012. 2013 is all about finishing. So, without further ado, my three word mantra for 2013 is…

Do the Work.

Do. The. Work. That’s what 2013 is going to be all about. Getting stuff done. It’s not going to be fun. It’s not going to be adventurous. It’s going to be nose-to-the-grindstone, blood-sweat-and-tears, fingers-to-the-bone WORK. 2013 will be about reaping the harvest of my unfinished projects of 2012. And I’m bracing myself for the ride…

A Note to Chronic Starters

Maybe you’re like me. Maybe you are a dreamer who starts big projects, but you lack the interest or discipline to finish them. Take heart, you are not alone. Yes, I often wax poetic about the importance of finishing what you start but, when push comes to shove, I’m as unwilling as the rest. It’s far more exciting to start the fire than it is to keep it going. I’m a chronic starter. I fall in love with ideas, start projects, and then just sort of let them hang out there suspended in entrepreneurial limbo. If that describes you, maybe you’ll consider adopting my mantra. We both know that things need to change.

Nothing ever gets accomplished until someone is willing to practice the tedious, mind-numbing art of finishing. It’s not romantic. It’s not fun. It’s work. But, you know what? In the end, it’s better to be able to look back and know you’ve accomplished something. I entered in 2012 being a little disappointed in myself for leaving so much unfinished. I am determined that, when 2014 comes around, I will be able to look back and take pride in what I’ve actually accomplished.

A dream doesn’t become a reality until a project that is started gets finished (Tweet this).

2013 is the year of finishing.

2013 is the year of doing the work.

(P.S. I know I’m stealing this concept from Steven Pressfield and, no, I haven’t read the book. But it’s on my list and I’m planning to FINISH it this year ;-D.)


Great post, Doug. I also took the plunge in 2013 with the three words challenge. I still write up resolutions that I keep track of during the year, but I think this "3 words" approach is original as it pertains more to a mindset than things to do, i.e. stop smoking.

Best of luck "doing the work" as I will do likewise striving with my 3 words: e-tourism, international, adventure.



Martina McGowan
Martina McGowan

Good choices, Doug, and straight to the point. This, I think is the essence of what everyone is striving for with their "three words," or resolutions, or whatever they do for that push forward. Its a good year for all of us to get busy and "do the work!"