The Top 10 Small Business Articles from January 2013

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The business blogosphere last month was buzzing with all sorts of juicy tips and tricks for small business and marketing. Below are my top ten recommended articles from the hundreds I stumbled across. Topics range from entrepreneurship, ethics, copywriting, social media, email marketing, and creativity. Amazing stuff! Check it out!

1) 5 Things Every Entrepreneur Can Do When They Can’t Do Anything by MJ Gottlieb

Great article on what to do when you feel stuck–when you don’t really have anything to do because you’re waiting on something before you can move forward. My favorite tip: phone a friend. Give a business (or even personal) contact a call and get his or her feedback on an issue you’re dealing with. People love to help. Give them that opportunity.

2) The Problem with Lying by Charles Green

If you really need convincing (please tell me that you don’t), this article gives you solid, business reasons why you shouldn’t lie to people. Don’t care much for ethics for ethics’ sake. Lying is bad for your business. If you’ve found yourself lying, do the smart thing and apologize before you dig yourself a deeper hole.

3) 7 Ways Social Media Can Make You More Productive by Craig Jarrow

Turns the tables on the notion that social media is a waste of time. Social media can also be an amazing time saver. My favorite tip: “get feedback.” I do this all of the time. Post a question on Facebook and ask your friends (or “fans”) to give you their input. You’ll be amazed by the ideas you get.

4) Meeting Our Commitments by David Brock

A great how-to piece on how salespeople (or business people in general) can keep more of the commitments they make. My favorite tip: “keep a scorecard.” Salespeople are concerned about other ratios like “the closing ratio,” the ratio of sales you get out of opportunities you have. How about measuring a “commitment ratio,” the percentage of commitments you keep out of the ones you’ve made?

5) 10 Places You Can’t Afford to Publish Mediocre Marketing Copy by Corey Eridon

All too often, businesses just slap text onto places that need text, like their websites. They don’t often consider how important the subtleties in word choice actually are. My favorite tip in this article is the first one: “meta titles.” If people find your webpage in a search engine, you’ll want to be very clear about what the webpage is about in the description. Otherwise, most people will ignore the link.

6) The 10 Best Social Media Speakers of 2013 by Marcus Sheridan

Great list of thought leaders in the social media space who know what they’re doing and have proved it with results. Each of the ten speakers listed is coupled with a video clip of their speaking. If you want a quick introduction to social media for business, watching all of the videos in this article is a great way to get it.

7) 10 Types of Social Media Updates—How Many Are You Using? by Michael Hyatt

People like variety. When you’re trying to connect with people on social media, they will become quickly annoyed if all you post are links or pictures of cats. Diversify your content. This article has examples of different kinds of status updates. My favorite: reveal something personal. Many brands post nothing but industry updates or soft-sell ads. Post a picture of you and your employees have fun at the office. Be real.

8) 10 Tips to Making Meaningful Conversations by Rob Leonardo

How good of a conversationalist are you? Do people feel slighted, ignored, bored, or awkward when you are speaking with them? This article has some great tips to cure poor interpersonal skills. My favorite: “listen and then validate.” Not exactly parroting. But summing up what the other person says in your own words to let them know you’ve understood what they’re saying…and that you’re interested.

9) 10 Points For Launching Your New Startup Using Social Media by Robert Caruso

Great articles on the “do”s and “don’t”s of getting on social media for the first time. My favorite is a “don’t”: “not responding.” Here’s the thing. Either you get on social media and actually stick around to interact with people…or you don’t get on at all. Because, when you put your feet in the water, people expect you to swim. If your there for customers ask questions, make sure you are there to give responses.

10) How to Write Effective Emails that Get Read by Kenna Griffin

Email can be the most powerful communication platform for you as business professional…if you can get people to read it. This article, in addition to giving you a great format for structuring your emails, gives you tips on how to write them in such a way that people actually open and read them. My favorite tip: “address the most important information first.” When people read emails, they want to get through them quickly. Get to the point and be as concise as possible.

 

1 comments
profkrg
profkrg

Thanks again for including me, Doug. I actually wrote this post to help students in my public relations writing class with an assignment to draft a professional email. I'm glad it helped others as well.

 

Kenna

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