Celebrity endorsements have been part of advertising ever since the beginning of the profession. Athletes, musicians, actors and actresses, politicians, and other professionals have a tremendous amount of power and…
For the last few years, viral marketing has been a reoccurring subject in the academic literature, the professional literature, and the blogosphere. Consumers are interested in consuming viral content. They…
I recently received a comment on my post, 11 Blogs Every Small Business Person Should Be Following, that got me thinking about where content marketing is headed. Chuck Kent, who by the…
I read an article (and listened to its corresponding podcast) by Dan Waldschmidt the other day that has been ringing in my head ever since. Titled, “What Doesn’t Matter,” Dan writes, “So what if it…
I’ve had conversations with dozens of small business people within the past year about getting on social media. The practical excuse people come up with for not getting involved on…
Social media and social networking. The terms are often used interchangeably. But, are they the same? Which should you be using for business? Does it really matter? Well, while the…
When I announced that I am officially looking for full-time work, I was amazed by the amount of people in my community that reached out to me and offered to help.…
Persuading someone else to voluntarily do what you want them to do can be tricky. Yet, much of interpersonal communication involves just that. You might be trying to pitch your…
We worry about a lot of things–in business and in life. Our customers. Our kids. The future. Our legacy. Grocery shopping. Our portfolios. The new product launch. Our blog. The…
You log in to your CRM and the same old list of calls to make is staring back at you. They are follow-up calls. You have no idea who these…