Are you overwhelmed by the ever-increasing amount of web platforms available to you? They’re supposed to make your life easier and get your brand more exposure, but it’s too much work to even keep track of them all. How are supposed to keep up with industry trends? How are supposed to remember when tasks need to be completed? How are you supposed to keep track of what content you need to share and where/when you need to share it? Well, there’s good news. Let’s talk about IFTTT…
If Then Then That (IFTTT) is a web platform that allows you to sync a variety of other web platforms and enables them to interact with one another so that you don’t have to manually perform certain tasks. The format is incredibly simple and intuitive. If This (an activity occurs on one platform), then That (an activity will automatically occur on another platform). The supported platforms, which IFTTT calls channels, include:
- Buzz Feed
- Google Calendar
- The Weather Channel
And that’s just the tip of the iceberg. There are several other platforms available, and IFTTT is constantly adding new ones. You can use the platform to get industry news, generate notes and reminders for yourself, and seamlessly share digital media. The possibilities are endless. You can even search through a list of publicly shared recipes (what IFTTT calls an activity linked from one platform to another) to find ideas. Do yourself a favor and check it out NOW!
How to Use IFTTT in 4 Easy Steps
Getting started with IFTTT is simple. Here’s how to do it…
- Sign up for an account. Create a username. Enter your email address. Create a password. Confirm your password. Done!
- Activate Your Channels. Whatever digital platforms you are already using to IFTTT. To do this, go to the “Channels” tab at the top. Click on the icon of the platform you want to sync. Put in your information for that platform. Click the “Activate” button. Done!
- Choose a Trigger. What do you want to initiate an activity? Say you want automatically share to your Facebook Page everytime you publish a YouTube video. Your “Trigger” will be YouTube. Go to the “Create” tab at the top of the page. You will see the phrase “If This Then That” with “This” being highlighted with a hyperlink. Click it. Select YouTube from your list of channels. You will then have several different options. Select “New Video Uploaded.” Then, click the large “Create Trigger” button. Done!
- Create Action. You will then be brought to the page with the phrase “If This Then That.” However, you will now see “If YouTube, Then That” with “That” being highlighted with a hyperlink. Click on “That.” Select the Facebook Pages icon from your list of channels. You will have several different options. Select “Create a link post.” You will be brought to a page where you can edit what will be displayed on your Facebook page. You can use the dropdown menu on the right to insert items from YouTube. Probably, you’ll want the video URL in the “Link URL” space and the video title in the “Message” space. After you’ve inserted the appropriate material, click the big “Create Action” button. You’ll then be brought to a page where you can add a description to the recipe. When finished, click the large “Create Recipe” button. Done!
Congratulations! You’ve created your first recipe. Now, find another activity that you would normally have to do over and over again and plug it into IFTTT. Come one, you can’t tell me that you don’t love this thing as much as I do!